No matter how good the material of a banner printing you use, if you can’t create a design that is interesting enough to attract your target audience and communicate your message effectively, it won’t be a good banner.
First thing first, if you are trying to promote outdoors, you should really choose PVC or sometimes known as vinyl as material. This is a material that is perfect for outdoor purposes since it can really last through various outdoor situations such as scorching sun, heavy rain, wind, snow, and others. Next, you should start planning for a good design.
Designing a banner printing can get tricky, but in this article, you will find several tips that can come in handy as you try to come up with the best design possible.
1. Consider Banner Size
You have to first determine the size of the banner printing you want. Then, you can check if the size is supported by the printing service that you will choose to process your PVC banner. After that, you can start designing. Although this sounds like working backward, it is the best way to start. If you can already confirm the right size for your banner, you can design an accurate size that fits the PVC stock for your banner. This way, your design will exactly fit the PVC stock and the dimensions will not be distorted.
2. Simple Message
Keep the content of your banner printing simple and concise enough to be read and understood within seconds. Banners are usually put up in high traffic places where common people only pass by or walk past it. They don’t usually spend too much time reading your banner, so you have to make sure that the entirety of the texts and promotional messages can be grasped in a blink of an eye.
3. High quality image
Inserting an image to the design of your banner can really help you to create a design that is more interesting. However, you can’t just insert any image. You have to choose a picture that is of high quality. To know whether or not an image is of high quality, you have to check that it comes in 300 dpi. In this resolution, the image won’t stretch or gets pixelated upon printing, thus it supports high quality PVC banner printing even in a large size.
4. Design in CMYK
CMYK (cyan, magenta, yellow, black) are the four base colors that are commonly used by printer inks to produce more colors. However, design software usually uses RGB colors and you must first convert the colors you design with to CMYK. If you design in RGB and print in CMYK, there will be inaccuracies where colors that are created in RGB are usually brighter than the colors created from CMYK processing.
5. Text placement
Consider a good text placement. Since the edges of the banner are usually used for placing eyelets, it’s not advised to design too close toward the edges of your banner. Try to keep everything toward the center of your banner. This will also make it easier for people to read the content without straining their eyes to see texts with too far distances from each other.