There are a lot of things to consider if you are planning to use a PVC banner as a way to promote your business or if you are designing for a client. It may seem simple, as you only have to design on a designing software and let a printing shop do the rest of the work for you in PVC banner printing. However, you have to make sure that you are able to create a strong design that can truly reach the target audience because relying only on the quality of the banner printing material and the professionalism of the printing service does not assure that your design will be good enough.
A PVC banner design needs to be effective to be able to reach the right target audience. In order to do that, here are a few things that you need to consider as you design your banner.
1. Banner Placement
Think about the intended place you want to have for your banner. Taking this as the first step in your banner production planning is very important since it will affect the decision of banner size, dimensions, and even color scheme. Ideally, you have to choose ea color scheme that highly contrasts the place where your banner will be hanged on.
2. Choose Large Fonts
Since the aim of a banner is to catch the attention of people and draw them in, it needs to be able to appeal to passerby even from a far distance. Making sure to do this also allows people more time to read your banner as they drive closer toward the spot your banner is hanged. This way, then don’t have to rush too much and they will be able to grasp the content of your banner. Large fonts also ensure that the content of your banner is easy to read which is absolutely important so that people won’t have to spend too much effort in trying to read the content of your banner.
If necessary, certain parts of your banner should be in bold and even capital. This can be used especially for parts that need emphasis, such as the key information or main promotion message of your banner. Keeping a good text hierarchy makes the delivery of your message more effective, as it keeps people’s attention and focus on the important part first and then the supporting information next.
3. Keep text to a minimum
The content of your banner should not overwhelm the design of it. Meaning that you should keep the words and sentences to a minimum, however still clear. Since people don’t spend too much time reading a banner as well, you have to make sure that your banner can be read within seconds and that the most important information can be delivered successfully. With a banner, each second must count. So, avoid unnecessary words or sentences that may only confuse the reader of your banner. Always make sure that you only include the most important information only. It is even better if you can deliver them in simple points that are easy to understand.
4. High-quality photos and graphics
To make your banner look more interesting and so that it can leave a positive impression, you have to use images or graphics that are of high quality and high resolution. Including images or graphics can really help in grabbing people’s attention, so you have to ensure that it looks crisp and sharp. If the images on your banner are pixelated or stretched, people may perceive your brand or organization as not serious or that it is not credible enough. They won’t be convinced by what you are promoting, and your attempts will end up in vain. So make sure that you choose images that of at least 300 dpi so that it will retain its quality upon high-quality printing.
